Robert "Bob" Lida

November 11, 1936 ~ June 25, 2020
Bob Lida made a lasting impression on many that he met. Born on November 11, 1936 to Sidney and Mary Lida in Kansas City. They instilled in him a great sense of personal pride and integrity, living by the words his mother taught him, “Remember you are a Lida and what you do reflects on us all”. He was a proud native of Kansas City and graduate of Shawnee Mission High School. Walking onto the KU track team at the height of their program’s success, he was able to not only make the cut, but proceeded to eventually be a Big 8 Sprint Champion. To this day he is on the Hall of Fame wall in Allen Fieldhouse.
Bob’s life is filled with many interesting chapters-he served in the Navy, obtained a pilot’s license, and continued his track career by breaking and holding multiple world records in Masters Track. His career can be largely defined by the success of Lida Advertising. Formed in 1979, growing from an organization of two to forty-five, they worked on projects ranging from banks, hospitals, aircraft, McDonalds and introduced Power Ball to the country.
Later in life his greatest joy was having the privilege to be a track coach at Kapaun Mount Carmel and mentor his sprinters. His dedication to the kids and the program can be displayed by the countless students he inspired.
Bob is the father of three and grandfather of seven. Daughters, Heather Maddux (Rob) of Wichita, Ashley (Joe) Bullock of Basehor, KS; son Jordan (Jenny) of Wichita; grandchildren, Ally LaMunyon, Luke Smith, Addy Maddux, Houston Maddux, Devlin Venegas, Clementine Lida, and Edith Lida.
He was preceded in death by his sister, Colleen Carter, in 2017 and brother, Sidney Lida, in 2018.
The family would like to thank everyone for the outpouring of love and support received. He will be greatly missed but his stories, sharp wit and ease will endure. In his 83 years of life he always remembered his name and made us proud.
Memorial Service location is the Track at Kapaun Mt. Carmel High School at 9:00 am, Thursday, July 2, 2020. At the request of the family, please wear a mask.
In lieu of flowers please make donations to the USATF Foundation Youth Program: . Downing & Lahey Mortuary - East Chapel.
Dear Jordan, Jen, Clem and Edie, Please know our thoughts and love are with you through this heartbreaking time. Bob was well loved and will always be remembered. Jordan, Your dad was very proud of you. Love, Martin and Jayne Hanney
Heather & Family, please accept my condolences on the loss of your dad and my first boss, Bob Lida. I have nothing but wonderful memories.
Fond memories of Bob from his teammates of the Houston Elite Track club. We will miss him.
Fair winds and following seas sailor. “Boatswain… Standby to pipe the side… Shipmate’s going Ashore…” Thank you for your service to this nation.
Ashley and Jordan, I am so sorry to hear about your dad’s passing. I always enjoyed visiting with him at conferences. He was a very nice man, and I know he will be missed.
Our thoughts and prayers are with you and your family. Mack enjoyed rooming with Bob during track meets both in the states and abroad.
This man was one-of-a-kind. He took a little known but great medical facility from obscurity to a household name. St. Francis Regional Medical Center became a medical center of choice to thousand due to his ability to ‘think outside the box’ and position the services so people could understand what was available. He and the staff at Lida Advertising were amazing. I have life-long friends due to our working relationship. RIP, Bob…you made a difference!
My Dad, Don Brinton and family share in your grief over the loss of an amazing man. Dad is 90 years old and living at the Oxford Grand and wishes like you he had another chance to visit with him. What’s wonderful legacy he left for you all. Please know we are thinking of you all and wish we could be on the track, but will be with you in our thoughts and we’ll wishes.
A living tribute to Honor your beautiful father. May you find comfort and peace from all of us that love you.
My colleagues and me are honoured to pay this tribute to a great guy and fine Athlete. I first met Bob in Riccione, Italy in 2007 for the World Masters Championships, when we had both entered into our new age group of M70, but his reputation had preceded him and I really looked forward to racing against him as one does to exceptional peers. At that meeting through first rounds, semi finals and finals over 3 distances I think we raced at least 6 times maybe 8, not sure, along with my two GB friends, and all we saw was the back of his vest, as did everyone, such was his dominance of his events, but we struck up a friendship having a mutual love of Masters Athletics and the worldwide friendship it brings. My next encounter was in a town called Clermont, in central France 6 months later, for the World indoor Masters Athletics Championships and again we raced roughly the same number of times with always the same result, but this time he pulled me to my first individual World Medal, a bronze in the 200m, having just missed out on a medal (4th place ) in the 60m. I thought to myself, if I am ever going to beat this very likeable American, is if he breaks a leg or some thing, the very next day in the final of the 400m, when comfortably in the lead he had to pull out with what I believe was a thigh strain, so my claim to fame is that I beat Bob Lida in a race we both started, and because of his retirement from that race I won my second medal of the Championships. I just hope my inner thoughts had no effect on his injury. We all realised that Bob was someone socially very special and a magnificent Athlete and I in particular realised if I ever wanted to progress to the major spot on the podium in my age group perhaps I should try something that Bob did not participate in, so I decided to pick up long Hurdling again. 5 years later in Brazil we met up once more for our customary round of races in the sprints and everyone agreed whoever got second place behind Bob would make a final, and I just missed a medal (4th again) in the 100m which Bob won with ease, but pleased that I managed another Bronze in the 200m Final. How ever as I said, taking up Long Hurdles again, I managed to win Gold in the M75 300m Hurdles, so really I had to thank Bob for that success and recall mentioning to him at our 200m presentation. We all raced again in the M80’s in Malaga, Spain, same thing, Bob as usual being just majestic in the execution of all his races, us GB guys were not quite on form on this occasion, reaching finals but no podium in the sprints, I did manage to win my Hurdles race again… thanks to Bob. So as you can tell , we all raced against Bob many, many times over the years and I know I speak for all of us who new him and was pleased to call him a friend when I say he will be greatly missed when these Championships resume in the future. Bob was immensely popular with Athletes from all around the world, I know I have seen it, he was much admired and held in high esteem, particularly by me, I was looking forward to meeting up again in the now cancelled Toronto Championships this summer, I shall miss his American dry sense of humour his graceful athleticism, great personality and of course the back of his vest, but most of all the privilege of racing against him and calling him a friend. I can see from the face book how popular he was and know he will be sadly missed by all at Kapaun,Mt.Carmel High, and not least by his family, there must be a very big void in their lives My friends and me send our deepest sympathy and condolences to them. ~ Alan Carter, Tony Bowman, Colin Field, Roger Bruck
I am so sorry for your loss.
This must be so difficult for you. I hope that you have found comfort in the remembrances shared by so many. Bob and I had several road trips together for Masters Meets. He introduced Me to Masters Track when i was 52 and he was 64. I thought I was going to die during our first workout together of indoor 200s at Henry Levitt. But, he was so gracious, patient, understanding and encouraging. About 10 years ago we were placed in the same heat of the 200 at the Senior Games in Topeka, Lanes 3 & 4. I was a couple strides ahead and for some reason thought it would be cool to tie with Bob Lida. He came up to me afterward and said, “You pulled up, didn’t you?” I said Yes and he cocked his head and have that kind if half smile and tightened one cheek and with an intensity i shall always remember said, “Never do that again. You run to win!” I loved this guy. You guys were great daughters and a great son. He mentioned you often. Particularly you, Jordan.
Bob and I are members of the Houston Elite Track & Field team. I competed against him in the 200 m & 400 m events and ran with him in the 4×100, 4×200, and 4x400m relay races. We roomed together at National Masters and World Masters track & field meets for over 20 yrs. Bob had a knee injury at a National track meet. He would limp badly while warming up for the 400 meters. He worked on his leg and continued to warm up. At race time, he ran the 400 meters and set a NEW WORLD RECORD. Never any give up in Bob! He was an inspiration for me, a great person, and a wonderful friend. Yours in Sport, Mack Stewart (80-84)